kids have magical imaginations. Satta helps bring their big ideas to life.
Through stories and games in the Satta app, kids ages 5-12 explore money choices, create their own businesses, and bring them to life at
in-person Satta Markets.
money is never just money
It’s the first place kids begin learning about choices, wants, waiting, generosity, possibility, and what they believe they can do. Satta turns those everyday moments into real-life opportunities that grow curiosity, self-trust, and give kids the confidence to bring their ideas to life.
Welcome To Satta World
from idea to marketplace.
Satta Market is our real-world, kid-run marketplace where children ages 5–12 bring their business ideas to life. Through the Satta app and live events, they build money confidence every step of the way.
dream it up
Explore stories and games in the Satta app to discover interests and dream up a business idea.
bring it to life
Create products, explore pricing, and practice telling the story behind the business.
take it to market
Set up shop at an in-person
Satta Market, pitch products, and sell to real customers.
keep growing
Keep building money confidence in the app and use what you’ve learned to dream up what’s next.
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"London actually made a comment the other day to my husband. Something like, 'I'm going to save my money. That's what Satta taught me to do' when we were at the store. He just turned 8 and got some money from family. He's choosing to save."
Marianne, San Francisco
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"Thank you so much for this. I recently downloaded the app for my daughter, and she loves it. She’s 8 and has an entrepreneurial spirit. I’m excited to have something kid-friendly to teach her about money. Your daily tips are so helpful too."
Doucky, Jersey City
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"We truly appreciate your time, dedication, and support in inspiring our students to test the waters of entrepreneurship. It gave our students a wonderful opportunity to discover your app and explore the basics of finance in an engaging way. Most of all, thank you for your incredible collaboration on the market event — it was an overwhelming success! "
Aisha, Head of School at EFAM
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"It was truly impressive to see how well-organized Satta Market was! Such a beautiful learning experience for my kids and me, and it was wonderful to see the sense of pride and accomplishment the kids felt. I'm already looking forward to the next one in July! So grateful for this community!"
Priya, Jersey City
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"My son really liked it. He asked me this morning how many gems he had and if he could check on Pegasus (his pet). What a fun approach for kids to learn about money."
Justin, Portland
money conversations
starts with play.
Talking about money doesn’t always come easily. Satta gives kids and grown-ups a playful place to begin.
Through stories and games in the Satta app, kids explore money choices, see what happens, and discover what matters to them. Each little
adventure gives families something to talk about together, from feelings and goals to what to save, spend, or share.
safe, meaningful, and designed for families
social & emotional learning
relatable characters
designed by parents & educators
for ages 5+
real-world skills
family sharing
COPPA aligned and ad-free
AI literacy
big ideas belong in
every community.
Every child deserves the chance to create something of their own and discover what they’re capable of, no matter their background.
We partner with communities, schools, brands, and institutions to bring Satta Markets to more kids. Whether you host a Satta Market or help fund one, you’re giving young founders the chance to bring their big ideas to life.
“Growing up, we rarely talked openly about money.
I created Satta to give kids the space to ask questions, make mistakes, and learn to trust themselves. Through our app and real-world markets, kids discover that their ideas have value and they have the power to act on them.
Satta means power. And we’re here to raise a generation who grows up with
power (satta), not panic.”
Maggie Shih, Founder